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ABOUT

From
a Pali Word
to
a Local Cat

is a Pali word, an ancient Indian language in which the earliest Buddhist sutras were written.

METTA means a wish, for the well-being and happiness for others.

We have a lovely and naughty company cat named “UK實”, which was adopted from a local grocery store since 2011.

From
HOT
to FORCE

is a hot-driven agency. We create hot selling products, in the short run. and build hot brands, in the long run.

Every hot selling product has its own force in the marketplace. And everything we do, we make sure, is to increase and maintain this latent force.

We have no fixed formula or model. We don't believe.

Rather, we believe a brand only flourishes on the maximum impact of originality based on a strong culturally relevant strategy.
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PROJECTS

PROJECT #0871

Ocean Park Halloween 2019
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TVC, Print Ad, OOH

PROJECT #7261

Fuji X-T30 2019
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Online Video, Print Ad, OOH

PROJECT #0113

dermes 2019
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TVC, Online, OOH

PROJECT #9176

Elyze 2019
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TVC, Online, OOH

PROJECT #1873

Evvus 2019
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Online Video

PROJECT #1237

Abbott Similac 2019
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TVC, OOH

PROJECT #6251

Abbott Ensure 2019
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TVC, OOH

PROJECT #2638

Fairwood 2019
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TVC

PROJECT #0659

Welend 2018
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TVC, Print Ad, OOH

PROJECT #7293

Anessa Winter 2018
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Online Video, OOH, AR, Chatbot

PROJECT #1258

Blue Girl 2018
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TVC, Print Ad, OOH

PROJECT #0002

EPS EasyCash 2018
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TVC, Print Ad, OOH

PROJECT #6152

IKEA TW Store Opening 2017
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TVC, Social Content

PROJECT #3418

IKEA Online Store Launch 2017
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Online Video, Social Content

PROJECT #0028

Mannings 2017
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TVC, Print Ad, OOH, POSM

PROJECT #0136

Fujifilm X-T2 2016
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TVC, Print Ad, OOH

PROJECT #9121

MoneySQ 2016
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TVC, Print Ad, OOH

PROJECT #3517

Fortune Pharmacal 2015
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TVC, Print Ad, OOH

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AWARDS

HKMA/TVB Awards for Marketing Excellence // Campaign Award - Silver Award, WeLend Limited “Humanizing a Humanless Experience - WeLend A.I. Loan”, 2019 // Campaign Award - Excellence, Chow Tai Fook TMark “To Tell the Truth”, 2018 // Chow Tai Fook Digital Marketing Practice Champion, Chow Tai Fook TMark “To Tell the Truth”, 2018 // Citibank (Hong Kong) Limited Citations for Innovation, Chow Tai Fook TMark “To Tell the Truth”, 2018 // Best Marketing Partner, Metta Communications, 2017 // Campaign Award - Silver, WeLend Limited, 2017 // Campaign Award - Merit, MoneySQ, 2017 // Citations for Innovation, MoneySQ, 2017 // Citations for Mobile Marketing, WeLend Limited, 2017 // Citations for Innovation, MoneySQ, 2017 // Citations for Innovative Social Media Marketing, WeLend Limited, 2017 // Citations for Outstanding TV Campaign, MoneySQ, 2017 // Citations for Outstanding Small Budget Campaign, WeLend Limited, 2017 // Excellence – Fairwood Holdings Limited – Turning Brand Culture into Customer Benefit, Fairwood 40th Anniversary, 2013 // Finalist – FUJIFILM FINEPIX X100, The Sect of Wandering Photographing, 2012 // Silver – Ocean Park Aqua City – The re-birth of a miracle, 2011 // Citation for Outstanding TV Campaign – Ocean Park Aqua City, 2011 //
Oath Big Idea Chair Awards (Yahoo Big Idea Chair Awards) // Best Integrated Solution - Merit, Ocean Park brings you a sensory adventure through First-Ever VR Mine Train, 2018 // Best Branding Campaign - Merit, Ocean Park Halloween Fest 2016, 2017 // Best Video Strategy - Outstanding, Ocean Park Halloween Fest 2016, 2017 //
The MARKies Awards // Best Idea - Mobile - Bronze, Shiseido Anessa Fall/Winter Campaign, 2019 // Best Idea - Content - Gold, IKEA Tsuen Wan Store Opening Campaign, 2018 // Best Idea - TV, Ocean Park Halloween Campaign 2016, 2017 //
The Marketing Events Awards // Best Use of Multi-Channel, Ocean Park Drink’N Music Fest, 2018 //
The Marketing Excellence Awards // Excellence in Digital Marketing - Gold, Ocean Park Halloween Fest 2018, 2019 // Excellence in Media Strategy - Gold, Ocean Park Halloween Fest 2018, 2019 // Excellence in Online Video - Gold, Ocean Park Halloween Fest 2018, 2019 // Excellence in Content Marketing - Bronze, IKEA Tsuen Wan Store Opening Campaign, 2018 //
Top YouTube Ads Hong Kong // Whole Year - Top, IKEA Hong Kong 給家人更好的:媽媽篇, 2018 // Q3 - Top, IKEA Hong Kong 給家人更好的:媽媽篇, 2018 // Whole Year - No.8, Ocean Park 40th Anniversary Micro Movie, 2017 //
MTR The Best of The Best Awards // Public Voting Awards - My Favourite Digital Video - Gold, Ocean Park - Summer Carnival, 2018 //
TVB Most Popular Commercial TV Commercial Award // Powerhouse Agency Award, 2015 // Professional Selection Awards – mannings 萬寧強得幾多得幾多, 2015 // Professional Selection Awards – Ocean Park 哈囉喂雙倍全日祭, 2015 // Most Popular TV Commercial – mannings 萬寧強得幾多得幾多, 2015 // Most Popular TV Commercial – mannings 萬寧書院校歌篇, 2015 // Most Popular TV Commercial – Ocean Park 哈囉喂雙倍全日祭, 2015 // Most Popular Male Talent in a TV Commercial – mannings 萬寧強得幾多得幾多 Louis Koo, 2015 // Powerhouse Agency Award, 2014 // Most Popular TV Commercial (General Category) – mannings 萬寧貓遇上鄭多燕, 2014 // Most Popular TV Commercial (Campaign Category) – mannings 萬寧操FIT香港 , 2014 // Powerhouse Agency Award, 2013 // Audience Choice Award – mannings 紅粉貓貓Cat Cat 笑, 2013 // The Best TVC in General Category – mannings 紅粉貓貓Cat Cat 笑, 2013 // The Best TVC in Fashion & Beauty Category – dermes 展露女生最細緻的美, 2013 // Most Popular Female Talent in a TV Commercial – Ocean Park Halloween Bash Law Lan, 2013 // Most Popular Male Talent in a TV Commercial – mannings Beauty Lau Ching Wan, 2013 //
Clio // Silver, in Cinematography – FUJIFILM FINEPIX X100, The Sect of Wandering Photographing, 2012 //
Kam Fan Awards // Merit, in Chinese Copy – FUJIFILM FINEPIX X100, The Sect of Wandering Photographing, 2011 // Merit, in Direction – FUJIFILM FINEPIX X100, The Sect of Wandering Photographing, 2011 // Merit, in Cinematography – FUJIFILM FINEPIX X100, The Sect of Wandering Photographing, 2011 //
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CONTACTS

Metta Communications Limited

1907 Kodak House II
39 Healthy Street East
North Point, HK

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Business Director
Tinbo Ng
+852 9858 2782 (mobile) |
+852 3616 6202 (direct)
tinbo@metta.hk
Regional Business Director
Darryl Mak
+852 9267 1970 (mobile) |
+86 18516081123 (mobile)
darryl@metta.hk